The last bottle of multivitamins I bought were gummies.
I didn't think much of it at the time. I just went to the grocery store, found a bottle that had what I wanted in it, and put it into my shopping cart.
And then just like that, I took my vitamins. I never missed a day for that whole bottle. Why? Because after I had my meal, I got a little bit of dessert in the form of a multivitamin gummy.
When I picked up my most recent bottle of vitamins, they didn't have the gummies in stock, so I grabbed a regular bottle.
I usually forget to take my vitamins now.
James Clear talks about habit forming in his book Atomic Habits, and two of the key tenets of habit forming is to make it attractive, and to make it satisfying. Gummy versions of multivitamins did both. They literally wrapped up something good for you into a piece of candy.
These two tenets can be applied elsewhere. How can you make your exercise habit more attractive? How's that flossing going?
All it took for me to never fail to have my vitamins every day was for some company to roll it all into a little piece of candy.
Whoever thought of that deserves a raise.